WorldLink manages direct-response and long-form ad sales for NHL Network

WorldLink, a provider of spot insertion technology, will work with the National Hockey League to oversee all direct-response spot and long-form ad sales for the NHL Network. WorldLink will work with ad agencies to bring direct-response advertisers and infomercials to the hockey network.

WorldLink represents nearly 50 sports networks worldwide, including FSN, Big Ten Network, NBA TV, CSTV, GolTV and Fuel.

The NHL Network is carried via satellite carriers and cable operators such as Cablevision Systems, Comcast, Cox Communications, Charter Communications and Time Warner Cable.