The advent of the 24-hour news cycle and the tremendous number of broadcast outlets covering local, regional and global news are driving a technology revolution in today’s newsrooms. Being relevant and gaining and keeping viewers depends on speed and agility. In the newsroom, time is money.
Quickly and reliably executing the entire production workflow is critical to news organizations. End-to-end live broadcast technology enables stations to gather, prepare and broadcast news as it breaks. Within this workflow, integrated editing, storage, and archiving tools and software are delivering new speed, reliability and capabilities. Nonlinear editing tools provide timeline editing with no rendering required for fast-turnaround news production and to improve rough-cut edits by adding text, graphics and voice-over recordings.
Highly flexible storage solutions, based on scalable and modular architecture and including metadata, enable operators and journalists to browse and search by keywords, and to edit content. Content can also be instantly accessed throughout the entire network for production, editing or playout. Today’s editing, storage and archiving tools are more nimble and robust than ever before, bringing new levels of speed, productivity and reliability to newsrooms and to our daily news.