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ESPN kicks off second HD network, relaunches broadband effort
Jan 14, 2005 8:00 AM, Sports Technology Update e-newsletter
All high definition production on ESPN2 HD will be done in 720p. Photo courtesy of ESPN.
ESPN launched its second high definition network, ESPN2 HD, Jan. 6 with a college basketball tripleheader.
The addition allows ESPN to broaden its commitment to HD. In the first 83 days of 2005, ESPN HD and ESPN2 HD will produce and deliver 82 live events in high definition. This year, ESPN plans to telecast 300 major events and 2000 programs totaling 6000 hours in high definition. ESPN2 HD has signed distribution agreements with DIRCTV and Adelphia Cable.
Like its high definition sister network, all high definition production on ESPN2 HD will be done in 720p.
Separately, ESPN has relaunched and renamed its broadband offering. Now called ESPN360, the service is available through high-speed Internet service providers. It offers high-quality video content to computer users with high-speed data connections.
The relaunched broadband service now includes more highlights, live game action, analysis, interviews as well as access to certain ESPN programming.
Users of ESPN360 can create playlists and arrange viewing order as well as save favorite clips and playlists in My ESPN.
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