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NBC Weather Plus online offers street-address forecasts
Feb 1, 2006 2:42 PM, News Technology Update e-newsletter
MyWeather MicroCast will allow visitors to the NBC Weather Plus Web site to find a forecast tailored specifically for their street addresses.
The NBC Weather Plus Web site will offer new street-address specific weather forecasts with weather data and services using MyWeather MicroCast technology.
MicroCast will also power lifestyle-related weather content, such as golf, beach and football forecasts.
MicroCast is the source for the forecasts that appear on-air in NBC Weather Plus'
L-bar screen presentation. MyWeather's Forecast Tailor technology ensures consistent forecasts are published across all platforms, and allows NBC
Weather Plus' network of local NBC meteorologists to produce and publish tailored local forecasts.
Initially, the site will launch in conjunction with 14 NBC owned-and-operated TV stations. Participating Weather Plus affiliates will be added to the online network over the next several months.
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