New survey finds reluctance to watch “TV programs” on mobile phones
Mar 15, 2006 8:00 AM, News Technology Update e-newsletter
Before committing to the small screen of mobile phones for news clips, weather reports and traffic conditions, news directors may want to consider new findings of a new survey from RCB Capital Markets.
Three-quarters of the respondents to the survey said “I am not interested in watching TV programs or movies on my handheld device.” Whether or not “TV program” includes news in the minds of respondents was unclear.
Similarly, when asked if they would like to have in-car mobile Internet access and computing, 80 percent reported having no interest, and three-quarters said having it in the car would “be a dangerous distraction.” The survey also revealed that one in eight Americans have taken a photo or video of a stranger without their knowledge.
The survey was conducted online by InsightExpress, on behalf of RBC Capital Markets. A total of 1001 Americans were surveyed and the margin of error was +/-3.09 percent, 19 out of 20 times.
For more information, visit www.rbc.com.
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