AP signs agreement to track worldwide use of its broadcast content
Aug 17, 2007 10:09 AM
The Associated Press (AP) has signed an agreement with Teletrax to monitor the use
of its broadcast content, the media monitoring company said this week.
AP will use a suite of Teletrax video monitoring and reporting services to track
worldwide broadcast usage of its video news content in real time on a story-specific
basis. The Teletrax service is being used to track licensed and unlicensed use of the
news organization’s content.
Teletrax’s technology embeds an imperceptible and indelible digital watermark into
video whenever it is edited, transmitted, broadcast or duplicated. A global network of
detectors then captures all occurrences of the embedded video being transmitted
and generates tracking reports for the content owners.
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