Stephen Arnold Music creates sonic branding for ‘The Rachel Maddow Show’
Dec 12, 2008 8:46 AM
“The Rachel Maddow Show” is relying on sonic branding and custom music from Stephen Arnold Music.
Stephen Arnold Music (SAM) has provided a complete sonic brand and custom music package for “The Rachel Maddow Show” on MSNBC.
The SAM team created the main show theme/opening, supporting themes for bumpers and teases and other elements for “The Rachel Maddow Show” at its Dallas studios.
“SAM was extremely helpful in establishing a musical feel that tells our viewers exactly what Rachel Maddow does,” said Marc Greenstein, creative director of MSNBC.
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