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NBA TV goes full-time HD; Turner to integrate and distribute channel
Feb 25, 2005 3:09 PM, Sports Technology Update e-newsletter
Turner Broadcasting System and the National Basketball Association have reached an agreement under which NBA TV's domestic and international channel and commercial integration operations will originate from Turner's Atlanta network operations headquarters.
Through the new arrangement, the NBA will distribute NBA TV in high-definition 24-hours a day beginning fall 2005.
Turner's network operations center will manage NBA TV program integration and handle domestic and international distribution. NBA TV programming will continue to be produced at its Secaucus, NJ, facility, which houses all of the NBA's digital media initiatives, including the NBA.com Network of 60 Web sites. NBA TV will also be distributed in standard-definition and international formats.
The arrangement allows Turner to advance its equity stake in NBA TV, and it places NBA TV in an elite group of networks broadcasting full time in high-definition.
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