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If it is true that over-the-top video services are beginning to have a disruptive impact on operator networks and their TV offerings, what strategies can be employed to defend their businesses and remain competitive?
Those are among the key questions explored in a new white paper from research and analysis firm Ovum. Sponsored by Nominum, the 25-page white paper examines three possible approaches, including a step as radical as actually acquiring an over-the-top service.
In this podcast interview, John Arledge, general manager, strategic partnerships, Nominum, discusses the white paper, the strategies and how operators can begin to use customer data to remain competitive going forward.