What is in this article?:
- Second-screen systems and social media integration
- Sports — your way
- A new wave of applications
A new wave of applications
Live sports content owners are among the first to implement large-scale second-screen systems. The technology was recently used by Canal+ Sports, the sports channel of a France-based pay TV broadcaster, to launch its branded second-screen soccer app.
Canal+ Sports recognized that the way fans are consuming media is rapidly evolving, due both to new smart devices and the spread of fast broadband connectivity. To grow market share, it used a broadcast and media production systems provider to provide the technology for an app providing up-to-the-minute statistics, multicam video clips of all highlights and bonus material such as super-slow-motion action replays in full length. The app also features filmed reactions from commentators and special guests from their live sports programming as well as the ability to interact via social networks. Available on iOS for iPad users and Android for Samsung Galaxy tablets, the app was easy to create and deploy with the second-screen automated hardware and software system.
While the sports industry may be early adopters, consider the use cases possible for reality shows and live variety programming, from interview formats to cooking shows, even dramatic series. Unused content can be made immediately available, both to meet customized tastes, but also to spur interaction — polls, chats and discussions — via social media. The result is more engagement, more viewers and ultimately more revenue.
Exploiting market forces for greater revenue
Social media has come of age, and it’s affecting the way viewers consume media of all types. This development, as well as recent technology advancements, is driving a shift from traditional to personalized media consumption. Rather than fight against this evolution, let’s enable viewers to have more choice and receive personally relevant content. It’s time to implement collaborative, integrated environments of real-time content ingest, editing and enrichment. Success will depend on using existing infrastructure, multiple cameras and other technology to smartly gather, produce and monetize content. Broadcasters and rights owners must venture down this path or risk being left behind. To thrive in the years to come, we must manage live content so that it can be output and viewed on multiple platforms, giving consumers more and better choices. There are challenges, of course, but also great opportunities to monetize original content, increase revenues and ensure future business growth.
—Johann Schreurs is general manager, new media broadcast, EVS.