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A little more than a year ago, Rick Shaw, owner and founder of Hollywood-based Pinlight Studios, was putting the finishing touches on a five-minute short promoting “The Wordz Project,” a rap music interpretation of the words of Christ in the New Testament. Today, the completed hour-long project, shot with the Canon XL-H1 camcorder and Red ONE camera, is in national distribution. Since the last time Shaw checked in, a lot has happened to the technology — and the economy. The impact of lower-cost production and post technology, which tend to make older approaches financially unsustainable, has only been amplified by people looking to do more with less during this recession.
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