WORLD EDITION EXCLUSIVE: The broadcaster’s technological base, too, had become inadequate for efficient management and exchange of data between multiple channels and delivery platforms. Finally, it was essential for RT to switch all of its broadcasts to HD in order to remain an industry leader.
The goal was set: to create a brand-new, state-of-the-art studio complex that would accommodate the network’s five current and potential future channels, as well as streamline the information exchange between a number of old media and new media platforms; to do this in the shortest possible time; and to seamlessly migrate the round-the-clock broadcasts to HD in real time, without any disruptions for the audience....
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