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About 25 years ago when I was editing Television Broadcast magazine, I remember having a conversation with one of my authors about the possibility of sending video via modem from post house to post house so that resources could be more efficiently used.
To my way of thinking, I was already beginning to use modems to collect stories from authors and turn them around for our production team in New York City. If I could do that, why couldn’t a post house in Los Angeles needing time on an ADO simply transfer footage to a New York effects boutique where one was available and have its effects project done offsite?
No reason really, except that the transport would be done by a modem at 56K, digital video at the time meant SMPTE 259M component video with a bitrate of 143Mb/s, and the Internet was the province of DARPA and academics.
However, ever since that conversation, I’ve been fascinated by the possibility of using technology to share resources and improve the way people in our industry work — something we call “workflow” today.
That’s why a press release that came my way last week about NAB attracted my interest. It said Joe Foxton, who is VP of business development at MediaSilo, will make two presentations on cloud computing. One will focus on its impact in the post-production world, and the other will look at how cloud computing can “liberate” media assets for broadcasters.
In this podcast interview, Foxton discusses cloud computing and his upcoming presentations at NAB.
Editor’s note: Joe Foxton will present Wednesday, April 10, at the NAB Broadcast Engineering Conference session “Liberating Media Assets: A Media-Enabled Front-End for Cloud Archiving.” He also will be on the “Post Production in the Cloud” panel during the NAB Cloud Computing Conference on Monday, April 8.