Cable network Great American Country (GAC) has migrated to Broadway Systems’ end-to-end advertising management platform to manage all programming, advertising sales, traffic operations, stewardship and financial functions for the network.
Tennessee-based GAC reaches an estimated 53 million homes and was acquired by Scripps Networks in 2007. Broadway Systems' open architecture enabled GAC to import its own data and to use its existing infrastructure, greatly simplifying the changeover.
For more information, visit www.broadwaysystems.com.