SintecMedia will enhance its OnAir sales and traffic broadcast management system with an automated proposal builder that enables broadcasters to enter various criteria to build an advertising schedule. A broadcaster can request a percentage allocation by network and time of day, or by target cost per thousand/rating point (CPM/CPP) based on a variety of attributes, including genre, time of day, network, unit length and pod position. The system also enables tracking actual delivery against targets so the broadcaster can add or delete units to a proposal in progress.
For more information, visit www.sintecmedia.com.