For those familiar with Amsterdam, weather is always a topic of discussion. Usually the comment goes something like, “It’s raining, snowing, windy or cold.” I recall one reason for moving the show from the UK was to find better weather. Oops, looks to me like the IBC organizers bought into the local weather forecaster’s predictions. And, we all know about the accuracy of weather forecasts.
For more posts from IBC, visit the BE@IBC blog.