The association will present a newly released report to members of Congress making the case that Class A and LPTV stations are democratizing the airwaves. Based on the results of a Web-based survey conducted between Nov. 17 and December 16, 2008, the report should open the eyes of lawmakers and regulators, who regularly advocate for new laws and rules to increase ownership of broadcast stations by women and minorities, to a broadcast service that’s often overlooked or minimized.
Greg Herman, CBA vice president of technology reviewed the report, “Diversity Defined” with me April 21voutside the South Hall of the Las Vegas Convention Center during the NAB Show. Among findings presented in the report:
One of the goals of meetings is to demonstrate to lawmakers that Class A and LPTV stations already are accomplishing the government’s goals for diversity of ownership and that without appropriate legal and regulatory relief on several fronts, the ability of these stations to remain vital and continue fulfilling this diversity goal is threatened.
Specifically, the association is seeking government help to get access to cable carriage; money to aid with the conversion to DTV service; and authorization to begin offering alternate services to conventional television broadcasting.
In addition to the report, Herman also discussed the bright future he sees for Class A and LPTV stations offering mobile DTV service. As we spoke, Herman held in his hand a small prototype receiver playing mobile DTV service being demonstrated at the convention.
In Herman’s view, LPTV and Class A stations will take advantage of recently authorized distributed transmission systems and even cellular type transmission systems in the future to expand coverage. A big boon to Class A and LPTV stations will be leasing portions of their bandwidth to cable networks, such as Fox News, to offer their own multi-channel video service, according to Herman. He also predicts LPTV and Class A stations will take community service to a higher level by offering local governments their own channel for free.
Herman offers his insights into the mobile DTV opportunity in this podcast.