Located in the main lobby of the new entrance, the 10 wide (13 feet 4 inches) by 7 high (7 feet) Christie MicroTiles array greets Hawkeye fans with commissioned video art, slideshows and graphics of upcoming events, and videos of current players and alumni of the college powerhouse.
“We collaborated with KJWW Engineering on this project and originally there was another brand of traditional LCD-type video wall that was supposed to go in there,” said Nate Lawrence, vice president of operations, Electronic Communications Systems (ECS). “We saw the Christie MicroTiles and thought this renovation project would be a good application for them. ECS has done a lot of video walls and we were really excited to get this new technology in there.”
“KJWW Engineering provided the engineering consulting for the project, including technology engineering services, which incorporates telecommunications, AV and security,” said Jeff Carpenter, associate principal/national director of technology, KJWW Engineering Consultants.
Carpenter said the university wanted a solution with “pop” since the MicroTiles video wall is in a high profile location with both natural and artificial ambient light.
“From a brightness perspective, the university wanted something that jumped out at you when you walked in the space,” Carpenter added. “We set up a demonstration of the Christie MicroTiles for the athletic department and they realized the MicroTiles were the solution they wanted to move forward with.”
Lawrence said the virtually seamless display of a Christie MicroTiles display wall means a more cohesive set-up than other technologies.
“When you see the MicroTiles in person, it blows you away when compared with the standard LCD display walls. The ability to create different shapes and sizes with the MicroTiles is also great. The reaction has been extremely positive. When we were putting the wall up, we couldn’t work more than a couple of minutes without somebody walking by making comments and wanting to see the wall get fired up and have content running,” added Lawrence.
The staff and students at the school are also impressed.
“We’re very excited about the MicroTiles. We have the most advanced technology and our young people – who are very aware of the latest technologies – know that,” said Dr. Jane C. Meyer, senior associate director of athletics, University of Iowa. “We wanted the most vibrant, high quality pictures on multiple screens – with very small mullions – and we have accomplished that with the MicroTiles display.”
Meyer added: “The arena has this wonderful sunlit, airy entry with a video wall that hits visitors with the display; it’s a very powerful experience for people first entering the arena. The MicroTiles have the vibrancy in a bright atmosphere that LED would never have achieved.”
“The MicroTiles wall is definitely a big focal point of the entire renovation project, both from the people just walking through and from the standpoint of the university itself,” concluded Lawrence. “With the overall image quality, brightness and how well it displays full motion video, the MicroTiles have created quite a buzz – everyone’s really excited about the overall look and how well everything integrated together.”