"A production technology upgrade is a daunting prospect for a media company, particularly in this economic climate," said Patel. "To make sure broadcasters get the most bang for their buck, they must know what their current system does and does not do, and what technology exists in the marketplace to help them achieve their goals. While our focus will be efficiently handling the complexities that arise within the inevitable multiformat environment, we also expect to present an overview of key problems encountered in an upgrade and how the best technologies can help overcome them."
Echolab is a leading provider of video production switchers used by media companies around the world. The company's flagship Overture™ line of video production systems, built on the company's award-winning System on Chip (SoC) technology, includes the Overture MD, which accepts and delivers digital and analog signals in SD and HD formats without external format conversion. Because the Overture accommodates sources like DVD players, satellite feeds, remote studios, and microwave links without genlocked sources and external A-to-D converters, it is easier to install and more cost effective than other systems with comparable features.
President and CEO of Echolab since 2007, Spratling has worked in the broadcast industry for more than 30 years, directing product planning, strategic marketing, and corporate development for many manufacturers. He serves on the technical committee of SMPTE and has written two books about broadcast engineering in the digital age.
Patel, who also joined Echolab in 2007, collaborates closely with customers to ensure Echolab's products meet their needs. Prior to Echolab, he served as product manager at Matrox Electronics Systems' Video Products Group, where his accomplishments included building relationships with well-known manufacturers and developing successful new media marketing.
The Broadcast Engineering Conference at NAB, now in its 63rd year, addresses the most recent developments in broadcast technology and focuses on the opportunities and challenges that face broadcast engineering professionals around the world. The conference is attended by practicing broadcast engineers and technicians, engineering consultants, contract engineers, broadcast equipment manufacturers, distributors, and R&D engineers, specifically interested in the latest broadcast technologies.
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About Echolab, Inc.
Echolab, Inc. is a leading provider of video production switchers and related tools that offer flexibility and on-air reliability for the production and distribution of digital media in a variety of formats. With products including its flagship Overture1™ and Overture2™ video production systems, Echolab delivers the robust functionality, reliability, and ease-of-use critical to professional-quality productions. Since its founding in 1974, the company has delivered more than 6,000 production solutions to a global client base including major broadcast networks and stations, corporations, educational institutions, houses of worship, sports arenas, entertainment venues, and military facilities. www.echolab.com
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