Julie’s Bicycle was started originally through the music industry four years ago as a way to catalyze change and provide a neutral point of view about how companies in the creative industries can truly “go green.” With half of Julie’s Bicycle’s team coming from within the music industry, and the other half scientists, this helped to combine viewpoints and produce “industry-tested” solutions. At a time when companies are trying to become more environmentally efficient, Julie’s Bicycle’s can act as a guide for this process, instead of companies having to “reinvent the wheel” by themselves.
The partnership creates a positive outlook not only for Soundcraft Studer, but also for the professional audio industry in general, demonstrating a joint responsibility in committing to change. Through working with Julie’s Bicycle, Soundcraft Studer will be able to identify processes to improve the environmental impact that leads from the manufacturing of its mixing consoles, all the way to actual use of Soundcraft Studer products in concerts, broadcast environments and more.
“We are thrilled to be extending our relationship with the music industry to technology manufacturers through our work with Soundcraft Studer,” says Catherine Langabeer, Operations Director for Julie’s Bicycle. “To tackle complex areas such as touring we need commitment right across the industry supply chain—from artists and their management, to promoters, venue managers and crucially their suppliers. With Soundcraft Studer we now have a new and exciting opportunity to improve the processes along the technology supply chain, and promote the role of the supplier in delivering greener options.”
“An important part of being an industry leader is having the foresight and initiative to bring about change when needed, and we hope that Soundcraft Studer’s partnership with Julie’s Bicycle will mark the beginning of an industry-wide commitment to more environmentally-conscious manufacturing processes,” says Keith Watson, Marketing Director, HARMAN Mixing Group. ”We are looking forward to a successful and impactful relationship with Julie’s Bicycle.”
For more information on Julie’s Bicycle please visit http://www.juliesbicycle.com/
HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 12,000 people across the Americas, Europe and Asia, and reported sales of $3.8 billion for the twelve months ending June 30, 2011.