By the end of 2010, mobile TV broadcast subscribers worldwide will reach 102 million, a giant leap from 3.4 million in 2006, reports In-Stat.
Recognizing that using cellular networks to deliver content to millions wishing to watch simultaneously requires much greater bandwidth than is currently available, carriers are turning to mobile TV broadcast networks, which have a lower cost per bit for video delivery, the research firm said.
Recent In-Stat research found:
There are positives and negatives to competing mobile TV standards, but each has a vendor eco-system behind it to enable deployment today.
2005 was the year of the first deployments, with ongoing trials in many parts of the world.
Mobile carriers, mobile TV network operators and content providers will soon be testing business models to determine what mobile phone subscribers are willing to pay to watch and what advertisers are willing to pay to reach them.
A recent In-Stat report, “Mobile TV Broadcasting Now Out of the Gate,” covers the worldwide market for mobile TV services. It includes forecasts for mobile broadcast TV subscribers, average revenue by subscriber, and revenues by region through 2010. It also contains analysis of competing mobile broadcast technologies and current deployments and trials.