Exset, pioneers of TV ecosystems for developing markets globally, today announced the appointment of Mr. Mahmood Ulhaq as Director Business Development Asia. Central to his role is the ongoing deployment of Exset’s Digital Monetisation System (DMS).
Mr. Ulhaq brings with him over 20 years of experience in broadcast, information and strategic planning space. He has held prestigious positions at various senior levels at MJF Media, Univision Networks, AMZ Technologies, MicroTech Networks and Vanik Telecommunications. He has also been on the board of several highly regarded South Asian operators in the media space.
Mr. Ulhaq will be working directly with customers and with local partners across key territories in Asia, ensuring Exset solutions for digital operators are successfully deployed. Mr. Ulhaq is an M.B.A (Marketing), and also holds a degree in M.A (Television Broadcasting Management), M.Sc (Computer Science), B.Sc (Computer Science), and DAE (Electronics).
DMS - an award-winning solution from Exset - bridges the gap between technology, value-added services, the TV screen and the consumer. It allows digital television platforms to be created that can then be monetised where this was previously challenging, even impossible. The result allows populations to benefit from new information and entertainment services, while partnering with governments helps to achieve digital switchover, bringing social transformation. Mr. Alex Borland, CEO, Exset B.V said, "The experience which Mr. Ulhaq brings with him will add value to Exset's vision and business growth across the markets he will be looking after."
"It's a great pleasure to be a part of the Exset family, which has a complete suite of solutions to help and enhance digitisation progress in Asia. Seeing all the ingredients of a successful Broadcast Technology Provider in Exset, my approach would be to pave way for greater success of all the constituents of the value chain in the region, which is highly competitive with exciting potentials," said Mr. Ulhaq.
"Mahmood brings in a strong industry network and his talent to help grow the business. He will play a key role in developing Exset's positioning as a key partner in the region, expanding the reach of our Digital Monetisation System, a new ecosystem designed to provide essential assistance in the move to digital," added Mr. Rahul Nehra, Global Head of Sales and Marketing, Exset.