High-definition capabilities are a desired feature in the next television purchase of nearly two-thirds of respondents to a recent survey.
The finding is part of The NPD Group report “Coming In Clearer,” which also found strong consumer interest in flat-panel plasmas and LCD panels. However, the picture isn’t completely rosy.
Consumers remain confused about HDTV. According to the report it will most likely be up to retailers to deliver the needed education because consumers prefer to gather information in person.
Other findings include:
The NPD Group polled 6280 adult members of its online consumer panel for the survey last April. Respondents were surveyed about different aspects of TV installation and usage for five main types: standard TV with glass tube; plasma display; LCD TV; rear projection TV and front projection TV.
For more information, visit www.npd.com.