A new channel partnership between Digital View and The Digital Signage Group is designed to help meet digital signage demand for industry segments such as Pro A/V, museums and public venues, and small- to mid-sized retail chains. The Digital Signage Group provides professional consulting, project management services, product sourcing and other services for the digital signage marketplace. Digital View provides design and implementation of out-of-home advertising, digital signage and screen media networks.
The two companies see small businesses as an underserved market for digital signage network implementations, citing a lag in performance, reliability and scalability in digital signage networks today. However, this creates opportunity for improvement, as SMBs are the fastest-growing market segment in the digital signage industry.
Digital View and The Digital Signage Group will work with system integrators, designers and the clients themselves to implement higher-performing networks. They business model is oriented to deliver the small-quantity software, hardware and implementation requirements at a price point that fits this segment.