Commercials on digital signage networks are helping doctors improve patient communications.
The Laboratory Corporation of America Holdings recently installed a healthcare information and advertising network called LabCorp Health Network (LHN) in more than one-third of its 1200 Patient Service Centers in the U.S., reaching nearly 1.5 million viewers each month. LHN is a customized channel of healthcare information specifically designed to enhance customer retention by delivering quality commercial, educational, informational, and entertainment segments via an Internet-driven, nationally-networked narrowcast system.
The company said the network has encouraged patient compliance with physician-directed treatment regimens and in some cases has even persuaded them to consult a physician about maladies with symptoms they are uncomfortable discussing. By providing key information publicly and directly to patients, LabCorp said that networks like LHN could help address under-treatment and under-diagnosis of diseases.
Digital signage networks also benefit medical institutions as additional income sources. For example, AccessMyRecords.com recently began airing 90-second direct-to-consumer TV commercials on LHN in 325 LabCorp locations encompassing the top 20 DMA markets.
LHN is operated and managed through a collaborative effort between VISI Networks and Real Digital Media. Real Digital Media provides the digital signage network software and hardware. VISI Networks implements the network and manages content distribution.