Within in three years, more than 16 million television households in the United States may use their broadband service more than they use their TV sets today, according to research firm In-Stat.
A new In-Stat report, “U.S. TV Viewer Survey: Online Bids to Usurp Pay-TV,” presents the findings of a consumer survey about TV viewing, media and online habits. Those responding to the survey had a broadband connection and a TV, and were 18 years old or older.
Among the findings:
As quality content grows online, savvy consumers will consider reducing monthly pay TV bills by seeking entertainment from the Internet, according to In-Stat analyst Gerry Kaufhold.
For more information, visit: www.in-stat.com.