The Advanced Television Systems Committee (ATSC), the Consumer Electronics Association (CEA) and the National Association of Broadcasters (NAB) are partnering again to showcase DTV products and technology in the “DTV Drafthouse: Technology On Tap!” at NAB2004.
The Drafthouse will feature the latest DTV products to hit the consumer marketplace and demonstrations of technologies that utilize the broad flexibility of the ATSC broadcast standard.
“A keyword for DTV products in 2004 is integration,” said Gary Shapiro, CEA president and CEO. “CEA member companies are focused on introducing a multitude of integrated HDTV products into the consumer marketplace while continuing to offer consumers a broad array of product choices.”
In addition to the wide array of consumer products, the latest technology based upon the evolving suite of ATSC standards will be highlighted, said ATSC president Mark Richer.
This year, the DTV Drafthouse has expanded to a new location — the Las Vegas Convention Center’s South Hall upper lobby.
In addition to serving the latest in DTV technology, the Drafthouse will offer wine and beer for sale. It will be open Monday through Wednesday, April 19-21, from 9 a.m. to 6:30 p.m. and Thursday, April 23 from 9 a.m. to 4 p.m.