As broadcasters seek out new ways to monetize their DTV sub-channels, mobile DTV channels and main HD channel as part of their 19.4Mb/s digital television stream, they may want to consider an interesting proposal from Gustavo Marra, manager application engineering at ATEME.
At the 2011 Annual SMPTE Technical Conference and Exhibition at the Renaissance Hotel in Hollywood, CA, Marra presented a paper outlining the use of existing technology, including low-power on-channel mobile DTV repeaters combined with wireless broadband technology, to provide sports fans in arenas and stadiums with exclusive live TV content to enhance their on-site experience.
In this week's video podcast Marra explains the proposal.