Survey results released Oct. 16 from researchers at Ball State University in Muncie, IN, shows that convergence – the sharing of newsgathering resources among newspapers, television stations and Web news - continues to be a mixed bag.
The survey, the first of a three-part study, was intended to take a snapshot of the relationship between newspapers, television stations and the Web. A total of 1452 editors at daily newspapers across the country were contacted. A total of 372 newspapers responded.
The survey found that 30 percent of U.S. daily newspapers work with a local television station when it comes to newsgathering. Only 13 percent of those working with television stations have common ownership.
Other survey findings include:
The survey found promotion of the partnership lacking. Twenty-three percent of those responding said their newspapers use the logo of their TV partner in the paper once a week. A little more than 70 percent said they never talk about promoting their TV partner’s news.
Part two of the study will investigate convergence from the television news director point of view. According to Ball State University researchers, news directors will be contacted before the end of the year, and results will be tabulated and published by spring 2005.
No specific time has been set for phase three of the study, which will look into convergence from the point of view of Web journalists.
To read the executive summary of the study, visit http://web.bsu.edu/mediasurvey.