Harmonic has unveiled new linear ad splicing capabilities for its ProStream 9100 real-time stream processor.
The new functionality enables service providers and broadcasters to frame accurately insert targeted local and regional advertisements into broadcast programming delivered via MPEG-2 and MPEG-4 AVC SD/HD transport streams, increasing the average revenue per user.
This enhancement is the latest example of Harmonic's expertise in intelligent function integration, providing broadcasters with a next-generation headend solution dedicated to increasing workflow efficiency while reducing CAPEX and OPEX.
Leveraging ProStream's multicore processing technology, the new linear ad splicing capability fully conforms to the SCTE 35 protocol and ensures seamless insertion of up to 2Gb worth of combined advertising and network content.
By eliminating the need for separate digital splicing systems within the content delivery network, ProStream 9100 reduces a broadcaster's operating expenses while simultaneously opening up additional revenue streams.