QuickPlay’s OpenVideo media management platform offers subscribers a personal service and on-demand content thanks to the Cricket’s new video download mobile service. QuickPlay's media management platform includes a content management and distribution system, reporting and analytics, and open APIs for ease of partner integration.
QuickPlay enables Cricket to offer subscribers:
Enhanced discovery featuring five top-level categories that allow customers to more easily sift through the large content library, as well as search by content name or description
Advanced personalization including “top videos” that are determined by the total number of downloads
Universal search and preview with universal content browsing that allows all Cricket customers to browse the portal and view video categories and clip listings, plus previewing that lets non-subscribers with video-enabled devices trial the service before prompting them to subscribe