IBC2005 will address the changing content distribution landscape by devoting an entire day to mobile applications on Saturday, Sept. 10.
Cell phone and handheld computing and entertainment devices have exploded in popularity, and in the process have radically altered how people consume media. Despite this growing popularity, the industry is in its infancy in meeting the growing demand for content on the go.
IBC2005 will offer a forum to explore a number of pressing questions related to mobile media and applications. The day is intended to provide an objective and authoritative look at media strategy, technology and content for the burgeoning mobile market.
For more information, visit www.ibc.org.