Advanced Digital Services (ADS), a provider of post-production services, has opened a new digital operations center in Hollywood, CA, that offers clients a full range of content repurposing services using AmberFin’s iCR image processing software. The new service allows clients to manage their MPEG-2 based media assets across multiple distribution platforms while reducing content time-to-market.
The facility will support the company’s existing new media department as well as offering encoding and transcoding of clients’ media assets.
iCR is being used to create high quality file-based masters while also delivering quality control review, high-quality file conversion to multiple formats and multiplatform versions of video content, all within an integrated software interface. Through the use of iCR along with other encoding tools, ADS can complete multiple mastering and repurposing tasks in approximately the same amount of time that traditional encoding systems take to perform a single encode/transcode task.
The iCR software platform offers Ph.C motion estimation, compression preprocessing, 3:2 cadence correction and high-quality scaling, deinterlacing and colorspace algorithms for up/down/crossconversion for HD, SD and sub SD transcoded deliverables.