China Central Television’s Web site (CCTV.com) will use On2 Technologies’ On2 Flix Engine to encode and publish new media video coverage of the Beijing Olympics. CCTV.com, the official Internet and mobile phone broadcaster of the 2008 games, will deliver VOD content using On2 VP6-based Adobe Flash video across its network of more than 1000 servers. By using On2 technology, CCTV.com can reduce the bandwidth needed to deliver high-quality Web video by as much as 40 percent, the company said. Following the Olympics, CCTV intends to expand the use of On2’s solutions to deliver video across multiple screens. Flix Engine is a server side platform for encoding and publishing Flash video. Many video-intensive sites use the On2 VP6 video compression scheme. Combining high quality with low data rates and supporting cue points and alpha channel in Adobe Flash, VP6 is proprietary to On2 Technologies, and as such does not bear content royalties like those levied by MPEG-LA. For more information, visit www.on2.com.