The China Association for Standardization has adopted the China Digital Multimedia Broadcast (CDMB) mobile TV handset format as its association standard. It will submit the standard — CSA158-2007 — to China’s Standardization Administration as a candidate for national standardization.
The Chinese government is hoping to see widespread mobile TV adoption in the country by the 2008 Summer Olympics in Beijing. It has already adopted a standard for the delivery of mobile TV services, DMB-T/H. Meanwhile, handset makers and other mobile players are likely pushing for a national mobile handset standard in order to tap into a market with more than a billion potential mobile TV consumers. In a recent press statement, Zhiyang Wu, chairman of Qiao Xing Mobile, parent company of CEC Telecom, which helped draft the CDMB standard along with seven other companies, said a national handset standard would help his company “maintain its market position in the handset manufacturing industry in China.”
CDMB is based on DAB and the Audio Video Standard (AVS), a compression codec for digital audio and video that was developed in China.