Snell today announced that Shemaroo Entertainment Ltd., a leading content owner and distributor of Indian cinema and Bollywood titles, is using Snell's Archangel Ph.C-HD real-time SD and HD video restoration system to deliver top-quality restoration projects ideal for use across multiple formats, including HD and Blu-ray.
Real-Time SD and HD Video Restoration System Enables India's Largest Cinema Content Owner to Deliver Top-Quality, Economical Restorations for Wide Range of Formats
READING, U.K. -- Oct. 11, 2012 -- Snell today announced that Shemaroo Entertainment Ltd., a leading content owner and distributor of Indian cinema and Bollywood titles, is using Snell's Archangel Ph.C-HD real-time SD and HD video restoration system to deliver top-quality restoration projects ideal for use across multiple formats, including HD and Blu-ray.
"In India as in other countries, many movies -- especially older titles -- are in danger of being lost due to poor storage conditions, neglect, and degradation from the aging process. State-of-the-art digital film restoration solutions such as Archangel are giving these films a new lease on life; therefore, such technologies are in high demand by film archivists, museums, and filmmakers," said Hemant Karani, vice president, Shemaroo Studio. "Archangel has enabled us to capitalize on emerging opportunities for digital restoration services and do our part to preserve our cinematic heritage. With Archangel, we have a powerful yet cost-effective means of repairing damaged films and presenting a new, pristine sequence of images that can be delivered in any medium."
A pioneer in content restoration and archiving, Shemaroo has been providing digital restoration services since 2006 -- with painstaking frame-by-frame restoration performed by highly skilled technicians. With the addition of Snell's Archangel, Shemaroo is now able to offer clients real-time restoration services. In only a few months, Shemaroo has restored more than 50 films using Archangel, for both SD and HD delivery.
"Archangel fits perfectly into our workflow, and its advanced features for correcting flaws such as noise, grain, and dust in real-time guarantee that we can deliver top-quality output, quickly and economically. This makes Archangel a preferred solution for producers of regional content in India, who might not have the resources to invest in frame-by-frame restoration," said Aneri Savla, general manager, Shemaroo Studio.
"As one of India's largest and most successful content houses, Shemaroo Entertainment has made a name for itself as a digital restoration expert. Therefore, Shemaroo's choice of Archangel Ph.C-HD to expand its portfolio of services is strong validation of our advanced motion compensation technology for real-time restorations," said Paola Hobson, senior product manager at Snell. "With Archangel, Shemaroo is able to maximize the amount of restoration that can be completed in a specific timeframe, and at a lower cost than more traditional frame-by-frame restoration processes."
More information about Archangel and Snell's full product line is available online at www.snellgroup.com.
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About Shemaroo Entertainment:
Shemaroo Entertainment Ltd., at the forefront of the dynamic and growing Indian entertainment industry, is an established integrated media content house in India with activities across content acquisition, value addition to content, and content distribution. Together with film-based copyrights and other entertainment rights, the brand "Shemaroo" is synonymous with quality entertainment. Shemaroo has a major content library of more than 1,000 titles in a range of regional languages including Marathi, Gujarati, Punjabi, and Bengali. For more information, visit www.shemaroo.com.
Snell is a leading innovator in digital media technology, providing broadcasters and global media companies with a comprehensive range of solutions to create, manage, and streamline the distribution of content for today's multi-screen world. Specializing in TV Everywhere, Broadcast Infrastructure, and Live Production applications, Snell provides the necessary tools to transition seamlessly and cost-effectively to HDTV, stereoscopic 3D, and 3Gbps operations, while enabling broadcasters to monetize and deliver their media assets across multiple distribution platforms. Headquartered in the U.K., Snell serves more than 2,000 broadcasters, post facilities, and global media companies in more than 100 countries through its worldwide team of sales and support personnel. More information is available at www.snellgroup.com.
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