Ascent Media Singapore selects OmniBus iTX for HD playout
Nov 3, 2009 10:49 AM
Ascent Media Singapore has chosen OmniBus' iTX automation and playout platform to provide HD playout service for Li TV.
Ascent Media Singapore has chosen OmniBus iTX as the playout platform for Asia-Pacific HD lifestyle channel Li TV. Li TV, short for Life Inspired, broadcasts 24 hours per day, seven days a week throughout the region and is headquartered in Kuala Lumpur, Malaysia.
Ascent Media Group is a provider of fully integrated, end-to-end services for the global digital media supply chain. Ascent Singapore, one of the largest broadcast outsource facilities in Asia, provides full-function HD playout.
In July, the company announced a multimillion-dollar, multiyear content and rights management deal with Li TV to provide a complete automated workflow system in a shared network environment. Ascent selected OmniBus' iTX automation and playout platform for its new HD service because of the benefits of its modular and scalable architecture.
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