Cloud computing, SaaS change business as usual for broadcasters, Martinolich says
Jul 29, 2009 9:31 AM,
By: Phil Kurz
Every so often, an idea comes along that promises to change business as usual and take the broadcast industry in a whole new direction.
According to Chyron VP Jim Martinolich, cloud computing and software as a service (SaaS) may be just such disruptive technologies. Martinolich, an IBC2009 panelist during the “Cloud Production and Delivery” session, Friday, Sept. 11, says there are several good reasons SaaS is becoming accepted in the broadcast industry.
SaaS offers broadcasters lower costs, faster return on investment and the ability to pay only for what’s needed. Martinolich says those types of benefits are encouraging broadcasters such as Gannett Broadcasting to transform how they create news graphics from relying on “big iron” to employing SaaS.
I spoke with Martinolich about SaaS, broadcast applications for cloud computing and what he hopes those attending his IBC2009 session will learn.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
