Telegent, Arima step toward convergence with integration of mobile TV, SMS
Jun 1, 2009 4:59 PM, By Carolyn Schuk
Arima's Telegent-equipped SMS-TV lets viewers take interactive TV on the go and gives operators additional data revenue.
Taiwanese handset manufacturer Arima Communications has integrated Telegent Systems’ analog mobile TV technology in its free-to-air TV handset, allowing customers to send and receive SMS messages while watching free-to-air TV. Arima’s SMS-TV automatically scales the TV window to accommodate SMS messages and supports different input methods such as T9 predictive text technology as well as multiple languages.
A 2008 Parks Associates survey revealed that 25 percent of 18-24-year-old consumers want to chat while watching TV. “Text messaging is one of the top five most appealing features on a handset,” said John Barrett, Parks Associates director of research. “Integrating SMS with mobile TV enables a TV viewing experience that young consumers are already very familiar with.”
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For fans of participation TV programs, SMS-TV is an easy a way to take the interactive experience mobile. For operators, Arima’s SMS-TV opens the door for generating incremental data traffic revenue.
"Free-to-air handsets are extremely popular with consumers in our core markets,” said Arima senior VP Stephen Hung. "If a consumer is watching soccer and can send an SMS to a friend about the game, this interactive action can drive revenue for the operator and increases the value of the free-to-air TV feature."
SMS-TV will be available this summer in Telegent's Asian free-to-air analog mobile TV market.
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