Argentem showcased its ATBTraffic TV traffic system, a comprehensive solution to the workflow challenges found in today’s TV traffic departments, during the NAB Show.
ATBTraffic is designed to run on modest, affordable hardware and is based on the latest Microsoft .NET 3.5 platform and SQL Server 2008.
Developed to meet the demands of high-volume, multistation operations, ATBTraffic is a scalable solution that can meet the needs of a wide range of broadcast operations, including low-volume, single-station facilities.
ATBTraffic offers a single point of entry for all program schedule information; global material management; efficient entry of bookings directly to the schedule; real-time reporting; industry-standard invoicing; integrated automation interface; and multiformat schedule export including BXF. ATBTraffic exports complete daily program schedules.