Argentem will launch ATBTraffic, a new TV traffic system, at NAB2009. ATBTraffic is designed to run on modest, affordable hardware and is based on the latest Microsoft .NET 3.5 platform and SQL Server 2008.
Developed to meet the demands of high-volume, multistation operations, ATBTraffic is a scalable, cost-effective solution that can meet the needs of a wide range of broadcast operations, including low-volume, single-station facilities. It provides many benefits such as a single point of entry for all program schedule information, global material management, efficient entry of bookings directly to the schedule, real-time reporting, industry-standard invoicing, integrated automation interface and multiformat schedule export, including BXF.
ATBTraffic is also offered as an integrated package with the Argentem Argus TV Automation System.