Ascent Media Singapore has chosen OmniBus iTX as the playout platform for Asia-Pacific HD lifestyle channel Li TV. Li TV, short for Life Inspired, broadcasts 24 hours per day, seven days a week throughout the region and is headquartered in Kuala Lumpur, Malaysia.
Ascent Media Group is a provider of fully integrated, end-to-end services for the global digital media supply chain. Ascent Singapore, one of the largest broadcast outsource facilities in Asia, provides full-function HD playout.
In July, the company announced a multimillion-dollar, multiyear content and rights management deal with Li TV to provide a complete automated workflow system in a shared network environment. Ascent selected OmniBus' iTX automation and playout platform for its new HD service because of the benefits of its modular and scalable architecture.