IMAKE has added support for linear broadcast TV ad insertion to its OpenVision Ad Exchange.
Working with Adtec Digital and ad splicing technologies, IMAKE has created a centralized way to manage, target and execute ad campaigns across multiple linear and on-demand networks.
Service providers can simplify their operations and maximize their revenue by deploying a single targeted advertising solution for linear and on-demand content within the cable, IPTV or satellite markets. Advertisers and ad agencies can target and reach their audiences with higher precision and near real-time feedback.
IMAKE’s OpenVision Ad Exchange uses open standards from SCTE to integrate with existing linear ad insertion equipment, asset management solutions and subscriber profiling solutions.