The demonstration of the mobile broadcast application conducted during NAB featured live content from MSNBC, CNBC and Telemundo. This ready-to-deploy solution incorporates a targeted, interactive news ticker with instant updates and clickable mobile advertising into a broadcast feed without taking the user to another application like a Web browser.
The combined solution from MobiTV and Triveni Digital allows broadcasters to create additional revenue streams that were previously not possible. For example, in addition to interactive services, such as weather and traffic, broadcasters now can use interactive advertising with click-throughs and socially engage with their audiences in the form of real-time voting on hot topics.
The MobiTV Interactivity Server and Mobile TV client use the application framework of ATSC A/153, which is based on OMA RME, and is supported by the Triveni Digital GuideBuilder.