Nike launches long-form interactive TV ad campaign
Aug 13, 2007 2:08 PM
Viewers can navigate through the commercial to learn more about the product, watch additional footage and become more involved in the campaign.
Ensequence and Weiden+Kennedy Portland have collaborated with Nike to create what they are
calling the first interactive TV ad campaign to deliver 22 minutes of interactive content.
The interactive technology is being used as part of Nike’s “Quick is Deadly” campaign for the
company’s Zoom footwear line. The iTV element of the campaign is available to Dish Network
customers who have DVR receivers.
Viewers will be able to navigate through the commercial to learn more about the product, watch
additional footage and become more involved in the campaign. iTV will also allow viewers to
experience the ad from football player LaDainian Tomlinson’s point of view.
Several athletes provide a tutorial on five of their favorite training drills and give an analysis of
their signature moves. They include Tomlinson, basketball player Steve Nash, runner Lauren
Fleshman and Olympic sprinters Asafa Powell and Sanaya Richards.
Wieden+Kennedy Portland and RG/A collaborated on the digital application of the campaign,
creating interactive video content for online ZOOM modules housed at www.nike.com.
This eBook provides both new and veteran shooters an in-depth understanding of the technology that lies between the camera lens and the recording medium and how to maximize a camera's performance.
File-based technologies have replaced video tape methods for a majority of production and broadcast operations. The worlds of AV and IT are coalescing to create new methods and workflows for media
Video compression, editing and displays is an in-depth tutorial on MPEG compression technology, editing MPEG content and evaluating color video monitors written by long-time video expert, trainer and writer Steve Mullen, Ph. D.
2012 will be the year of mobile DTV. That’s the view of Erik Moreno, who along with Salil Dalvi, senior VP for Mobile Platform Development at NBC Universal, is co-general manager of the Mobile Content Venture.
Hear snippets of podcast interviews done throughout 2011 with Pat McDonough of The Nielsen Company, Glen Friedman of Ideas & Solutions!, Danny Wilson of Pixelmetrix and Greg Herman of Watch TV. Pictured is Danny Wilson, Pixelmetrix.
