Working together, the systems enable a broadcaster to offer interactive TV solutions, which enhances the television viewing experience and benefits advertisers, programmers and viewers.
The GuideBuilder system provides mission-critical operational capabilities for content providers and network operators, including managing PSI and PSIP metadata, which are critical elements for deploying interactive digital television.
The Clickable TV system includes Onyx Vantage for creating and scheduling Clickable Moments and Onyx Metacast for automatic execution of the schedule. Rich performance metrics are available in Vantage. When GuideBuilder and Clickable TV are used in combination, broadcasters can insert interactive messaging into the broadcast stream.