Interactive media platform company V4x has introduced its newest toolset for adding interactivity to live video feeds for Web and mobile services, V-Live. Supporting many types and levels of interactive and social networking, V-Live lets producers extend and surround content to generate revenue on the Web and mobile devices and ramp up viewer participation.
The V-Live extends interactive experiences for live video events and engages Web and mobile viewers beyond typical VOD or passive broadcasts. With real-time interactive participation through polls, games, voting, catch-up clips on demand and related content contributions, interactivity gives live shows more "grab." Where-to-click choices keep viewers in play longer, giving content providers more time and ways to monetize their shows.
V-Live lets producers both run a show and push one-click graphic clickable overlays, quizzes, polls banners, logos and RSS tickers from on-site or remote locations. Producers can also remotely mix live feeds and prerecorded video clips such as commercials during breaks. It’s also possible to offer a mix of linear and nonlinear programming by letting viewers switch any time between live and VOD files.
A real-time preview window lets producers see how the finished content will appear on the Web or handset, and chat with a moderation panel avoids unwanted or abusive language. V-Live can be a simple extension of current CDN services, with straightforward integration with Web sites and media players. Viewers can get Web-to-mobile or mobile-to-Web download links through premium SMS. A dashboard offers back-office real-time measurement of clicks, computation of votes, analytics and reports.
Social networking monetization is enabled through off-the-shelf revenue generation schemes for sponsorships built into each widget component of social networking such as chats, polls and quizzes.
For more information, visit http://www.v4x.com/vlive.html.
