Weather Central will highlight several weather tools at NAB. Fusion Studio is designed to bring weather presentations to live with graphics created in a 3D environment, featuring multiple light sources, shadows, customizable animations and transitions, and 3D object support. MagicTRAK interactivity allows meteorologists to deliver a nonlinear presentation and improves workflow with an easy-to-create, renderless presentation. Integrated social media functionality ensures a consistent, dynamic weather presentation.
ESP:LIVE provides hyper-local mapping, advanced storm tracking algorithms, interactive data display capability and a suite of exclusive tools to give viewers what they need, when they need it. Features include X-Vision data, X-Vision 3D velocity, velocity scope for live radar, looping level 2 data and Dual Pol radar support.
Finally, the Interactive Toolkit is the latest in multi-screen technology. It offers flexibility and customization, maximizing online and mobile revenues and delivering a consistent weather story on-air, online and on mobile. The core of the system is a display of impact data and targeted advertising based upon weather types and preferences.