AOL has acquired Third Screen Media, a mobile advertising network and mobile ad-serving and management platform provider. The company will operate as a wholly owned subsidiary of AOL’s Advertising.com division.
The purchase was announced less than two weeks after Microsoft bought ScreenTonic, another mobile advertising network provider. Both AOL and Microsoft, along with other large-scale Internet players Google and Yahoo, are seeking to capitalize on the burgeoning mobile advertising market, with the latter two currently building their own mobile ad solutions, according to a recent article in Business 2.0.
Third Screen Media connects advertisers, publishers and mobile phone carriers on a common platform, allowing ads to be managed and delivered via WAP, downloadable applications, SMS, MMS and mobile video. Dozens of leading brand advertisers, more than a hundred mobile Web publishers and major wireless carriers participate in the company’s network.
Financial terms of the acquisition were not disclosed.