Cable provider Cox Communications has selected Cauldron Solutionsâ€™ DragonFly Workflow Management Engine for the national rollout of Coxâ€™s FreeZone on-demand advertising offering. DragonFly provides a complete scheduling, workflow and metadata management system to help organizations more efficiently schedule and manage digital assets.
FreeZone is Cox Communicationâ€™s on-demand service, which was the industryâ€™s first application of on-demand video technology to long-form advertising and ad-supported commercial content. DragonFly is integrated with TANDBERG Televisionâ€™s N2 Xport and MediaPath systems to give Cox a unified view of the entire life cycle of a digital advertising asset, including workflow for metadata management, scheduling, encoding and distribution for FreeZone. As a result, Cox will use its own branded environment in the user interface to show long-format advertiser messages to on-demand viewers across Coxâ€™s VOD markets.
For more information, visit www.cauldronsolutions.com.